BOK BABE™ Hits the Stadium! Our Soft Launch at Springboks vs Barbarians

Today was a day we’ll never forget — BOK BABE™ made its soft launch debut at the iconic Cape Town Stadium, right in the heart of the action at the Springboks vs Barbarians clash.

A handful of our bold supporters stepped out in specially selected BOK BABE™ pieces, giving the crowd, and hopefully the big screen, a first taste of the playful, fashion-forward spirit we’re bringing to Springbok rugby. With the stadium buzzing and the stands packed, it was the perfect moment to start turning heads and sparking curiosity.

Because BOK BABE isn’t just about gear - it’s about energy, attitude, and proudly showing off our love for the game in style. From sequined slogans to edgy cuts, we wanted the early glimpse of our boutique line to get people talking, smiling, and asking: “Where did you get that?!”

With the official launch set for early July, today was our little teaser—and we’re hoping that the flashes of glitter and green and gold caught by the cameras have already introduced millions of eyes to what’s coming.

So if you were at the game (or watching from home) and spotted some extra sparkle in the stands, that was us. And we’re only getting started.

Get ready, Bok Babes — the full collection drops soon. Keep your eyes on this space, and your wardrobe ready.

#BOKBABE #SoftLaunch #Springboks #CapeTownStadium #ProudlySA #GlamGees #NotJustAGame